The Beauty Co.

Basic Information:

The Beauty Co. is an Indian beauty and personal-care brand founded in March 2018 by Suraj Raj Vazirani, its Founder and CEO. Based in Ahmedabad, Gujarat, the brand operates through Zen Lifestyle Private Limited, its associated legal entity and marketer. Its tagline, “The Care You Deserve,” reflects its focus on everyday care and self-care routines. The brand initially gained attention through charcoal teeth whitening powder and coffee scrubs before expanding into other categories. It was also featured in Inc42’s Fast42 list of India’s fastest-growing D2C brands. Zen Lifestyle Private Limited was incorporated on 25 June 2018, following the brand’s reported March 2018 launch. Its listed directors include Suraj Raj Vazirani, Gopi Suraj Vazirani and Raj Harishchandra Vazirani.

The facial-care range includes Peel-Off Glow Mask, Green Tea & Aloe Vera Glow Mask, Mix Berry Glow Mask, Lavender & Chamomile Glow Mask and D’Wine Gel Face Mask. Cleansing and exfoliating options include Chocolate & Coffee Face Scrub, Chocolate & Coffee Face Wash, Tea Tree Face Wash, Dragon Fruit Face Wash and Aloe Neem Face Wash. Body care features Chocolate & Coffee Body Wash, Tea Tree Body Wash, Coffee Mango Scrub, Coffee Strawberry Scrub, Coffee Sugar Scrub and Coffee Activated Charcoal Scrub, alongside Chocolate & Coffee Body Scrub, De-Tan Coffee Face & Body Scrub and Anti-Aging Coffee Face & Body Scrub.

The collection also includes Soft Touch Moisturizing Lotion, D’Wine Bath Salt and Rose Gold Beauty Oil. Haircare options include Apple Cider Vinegar Conditioner, Apple Cider Vinegar Hair Masque, Apple Cider Shampoo and Argan & Baobab Hair Serum. The oral-care range includes Activated Charcoal Teeth Whitening Powder, extending the brand’s portfolio across skin, body, hair and oral care.

HCP Wellness Pvt. Ltd. is a manufacturing partner associated with The Beauty Co. for selected beauty and personal-care products. The company supports brands through private label, third-party, OEM and contract manufacturing services across skincare, haircare, body care and oral care. Its services include formulation development, customisation, production, filling and packaging. Brands developing face wash, body wash, creams, lotions, masks, oils, shampoo or tooth powder can discuss their ingredients, texture, fragrance, packaging and target-market requirements with the team. Each project is planned around the brand’s requirements, agreed formulation, quality specifications and production scope.