Private labeling presents an opportunity widely available to retailers, whether they operate online or through physical stores, to source products from suppliers. While there is a growing trend of brands manufacturing and directly selling their own product lines to consumers, this sales channel strategy remains relatively uncommon at present. Across almost every consumer product category, there exists a range of both branded and private label offerings.
Private Label Cosmetics Manufacturers by a contract or third-party manufacturer and marketed under the retailer’s own brand name. As the retailer, you dictate all aspects of the product, including its composition, packaging, and labeling, and cover the costs associated with production and delivery to your store. This stands in contrast to purchasing products from other companies bearing their own brand names.